Jessica Osborn on How to Become a Magnet for Your Dream Clients

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In this episode of the Focused Practical Dreamers Journey podcast, host Jean Border and guest Jessica Osborne, an Australian marketing expert and business owner, delve into the intricacies of starting and growing a business.

Jessica shares her transition from corporate life to entrepreneurship, underscoring the necessity of clarity and specificity in attracting ideal clients.

She discusses the importance of becoming a specialist, the benefits of a strategic service model, and the power of magnetism in business.

They also explore the marketing triangle, the limitations of relying on referrals, and the pitfalls of cold outreach.

Jessica advises on the significance of strategic marketing and creating authority to naturally attract clients.

Tune in now and get Jessica Osborn’s thoughts on:

Some of the biggest challenges she has faced growing a successful business
Specialization and Expertise in Business: The difficulty of being specific in business and the importance of addressing a specific audience to attract clients and earn higher income.
Different Levels of Offering: Exploring the concept of offering different levels of services to attract and engage potential clients.
Aligning Offerings: The importance of creating a streamlined business approach model to reduce marketing time and increase revenue and profit.
Client Attraction Strategies: The significance of having a lead attraction piece and the drawbacks of non-leveraged client hunting strategies.
Energy Killer – Cold Outreach: The negative impact of cold outreach and its non-sustainability as a business strategy.
Creating authority and credibility: Client attraction and the concept of energetic magnetism.
And much, much more!

Invitation From Guest

Jessica Osborn is offering to share “5 Keys to Clients on Tap”, a FREE training that dives into the topic of magnetism so you can consistently attract quality clients into your business.

https://jessicaosborn.com/tmf

Connect With Our Guest

Websites –

Jessica Osborn: https://www.jessicaosborn.com
She’s The Business Podcast: https://www.jessicaosborn.com/podcast
Business JAM program: https://www.jessicaosborn.com/businessjam

Social Media –

https://facebook.com/jessicaosborn.bxcoach
https://instagram.com/jessica.osborn/
https://linkedin.com/in/jessicaaosborn/
https://www.tiktok.com/@jessicaosborn.bxcoach
https://www.threads.net/@jessica.osborn

About the Author: Jessica Osborn

Jessica Osborn is an experienced marketing strategist and business coach, host of She’s The Business Podcast, author, mum of 2!

She spent 20 years building successful business brands around the globe, then ditched her top executive job and turned to the online business world to find fulfillment and flexibility to balance work and life with a young family.

After founding 2 online services businesses of her own since 2010, Jessica found the key to having a “less work, more life” business and compiled her strategies into a simple framework so others could do the same.

Jessica helps female coaches and online service professionals magnetically attract high quality clients so that they have a fulfilling and wildly profitable business along with the freedom-filled lifestyle they always wanted!